We are thrilled to announce the release of Pronto’s inaugural Partner Ecosystem Outlook report.
It’s remarkable to see how much partnerships have progressed in the past year, with the discipline finally receiving the attention it deserves.
This report adds to the growing body of evidence that partnerships are a goto-market strategy that can bring significant value to your business.
The data presented below not only shows that partnership revenue can account for 20-80% of a company’s overall revenue, but also highlights the variety of partner types that now make up the majority of partner programs.
The hype surrounding partnerships is no longer just hype, as evidenced by the critical role they play in modern-day go-to-market strategies.
Moreover, the increasing number of partnerships communities and events tailored to partner professionals suggests that the profession is maturing.
While the data on the following pages points to areas for improvement in partner programs, such as overall satisfaction and partner engagement inside PRMs, it’s encouraging to know that we are not alone in facing these challenges.
We hope that this report not only provides insight into how other businesses are building their partner programs, but also serves as a balm for those facing difficulties in this area.
So, without further ado, let’s dive into the data!