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We no longer have to debate whether Partnerships are worth the investment. The results are clear; partnerships drive revenue. In the Decade of the Ecosystem, companies around the world are working to transform their organizations to be more Partnership-centric.

However, Partnership programs are still not easy, and they are most certainly not always accessible. While larger organizations with eye-popping Go-To-Market budgets have been able to develop ecosystem-led approaches to significantly boost revenue, most organizations today still struggle to stand-up a basic Partnership program.

Leaders at smaller organizations are strapped for resources and budget to effectively launch a program and are asking fundamental questions – Where should I start? How do I onboard new Partners so I get the most out of my investment? How should I co-market & co-sell with my Partners? When should I launch a Marketplace?

Our mission is to make it easier for growing companies to launch Partnership programs. For too long, there has been a barrier to entry in Partnerships. Today, at Pronto, we break down that barrier.