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Ecosystem Pioneer: Eric Elia

I lead partnerships at Mux, and have been at the company for about 2.5 years, where I started in strategic sales. I have a long history in the streaming space and a combination of experience in product, user experience (UX), editorial, business development, professional services – and partnerships.

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Data Security in Partner Ecosystem Management: To Collaborate, Trust is Essential

To work together effectively, companies must have mutual visibility. When selling and marketing is involved, prospective and existing customer data comes into play. Comparing and combining this data helps paint a holistic picture of a company’s customer base, identify valuable patterns, and highlight opportunities for optimization and innovation.

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Ecosystem Pioneer: Todd Odess

This month’s Ecosystem Pioneer is Todd Odess, Director & Head of Partnerships at Upsolver. Todd’s experience building a wide variety of partnerships around the globe has given him a unique perspective on how to forge valuable partnerships, continuously innovate, and put all the pieces together cohesively.

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Forrester’s Report Finds Ecosystem Management to be an Influential New Segment

The concept of ecosystem management is picking up traction, as evidenced by Forrester Research’s recent report, New Tech: Ecosystem Management, Q3 2021. First recognized in Forrester’s Channel Software Technology Stack research, the term is now being more widely used.

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5 Tips to Effectively Run QBRs

Originally, a quarterly business review (QBR) was an enterprise tool used by companies to strengthen relationships with their customers. A QBR offered an opportunity to display how enterprises added value to the customer and aligned their products and services to their customer’s business goals.

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Press Release: Pronto Raises $4M in Seed Funding

Pronto Raises $4M in Seed Funding to Accelerate Growth and Help Businesses Realize the Full Potential of their Partner Ecosystems.

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How we started Pronto

These days it feels like I am running at 500 miles an hour 24 hours a day. Between my myriad activities related to meeting with customers, working with the team to build splendid features, and promoting the Pronto brand, I rarely have time to take stock of everything that we have done.

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Ecosystem Pioneer: Emily Cataldo

Leading BetterCloud’s partnership strategy is Emily Catalado, VP of Alliances. We had the pleasure of interviewing Emily Cataldo about her experience, best practices, and challenges as an Ecosystem Pioneer. BetterCloud is the leading SaaS Management Platform (SMP) that enables IT professionals to discover, manage, and secure their cloud applications in a best-of-breed world.

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The Need for Ecosystem Success Managers

While the concept of “Customer Success” has been utilized within SaaS companies for over 10 years, the requirement for a similar model in partner ecosystems is being recognized due to shifting business models and increased emphasis on building a successful partner ecosystem. About 68% of North American technology sales and greater than 80% outside of North America go through partnerships. This shows how important it is to manage your partner ecosystem as effectively and efficiently as you would manage your largest direct customers.

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Partnerships – The new “P” in the 4 P’s of Marketing

The “classic” 4 P's of Marketing – Price, Product, Promotion, and Place was introduced in 1960 and had a long virtuous run. However, Sean MacDonald, Chief Digital Officer at McCann Worldwide argues changing consumer behavior of Millennials and Gen Z (colloquially known as zoomers) is making these 4 P's obsolete. He proposes a new set 4 P's of Marketing: Partnerships, Personalized, Positioning, and Purpose.

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