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The Need for Ecosystem Success Managers

While the concept of “Customer Success” has been utilized within SaaS companies for over 10 years, the requirement for a similar model in partner ecosystems is being recognized due to shifting business models and increased emphasis on building a successful partner ecosystem. About 68% of North American technology sales and greater than 80% outside of North America go through partnerships. This shows how important it is to manage your partner ecosystem as effectively and efficiently as you would manage your largest direct customers.

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Partnerships – The new “P” in the 4P’s of Marketing

The “classic” 4Ps of Marketing – Price, Product, Promotion, and Place was introduced in 1960 and had a long virtuous run. However, Sean MacDonald, Chief Digital Officer at McCann Worldwide argues changing consumer behavior of Millennials and Gen Z (colloquially known as zoomers) is making these 4Ps obsolete. He proposes a new set 4Ps of Marketing: Partnerships, Personalized, Positioning, and Purpose.

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Ecosystem management – A new category that is redefining how companies build, manage, monetize and scale partner ecosystems

Successful partner ecosystems can increase the economic value of enterprises, increase competitiveness, and significantly increase sales growth. But, fully achieving its potential isn’t that easy, and research identifies poor execution as a major obstacle.  To help improve execution, software and service companies have introduced new platforms and tools. These platforms and tools solve different problems ranging from sales opportunity management to training to complex partner ecosystem management.

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Why I Joined Pronto

I am Scott Shepard. I recently joined Pronto as the Director of Sales. I view my role as being an evangelist for our product and a champion of our customers. Ultimately, I want to help Partnerships and Alliances executives be recognized for the rockstars they are. Here’s the story of why I joined Pronto.

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The case of how Microsoft is adopting an Ecosystem Management approach is unlocking trillion dollars in partner opportunity

300,000 Microsoft partners have a hand in 95% of Microsoft’s commercial revenue. Since 2013, when Satya Nadella became CEO of Microsoft, he led a fundamental transformation in Microsoft business from an on-premises company to a cloud services and subscription platform company.

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Solving the ecosystem management dilemma

I am Howard Epstein. I recently joined the Pronto marketing team to help partner ecosystem decision makers, buyers, and influencers get to know the company, the leadership, and understand how Pronto can help them achieve the full value of their ecosystem initiatives. When I start a new gig, I try to get an understanding of what makes a company tick. As a starting point I wondered why they started the company?

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A “COVID-19 year” in review

Every year, companies talk about how this year was different from previous years. In a normal year, reviews are for a calendar or a fiscal year. However, from March 13, 2020 to March 13, 2021, “the COVID-19 year”, it wasn’t a normal year. We can unequivocally say that the “COVID-19 year” was a “once-in-a-century” year. Hit by a global pandemic, and the adverse economic impact that resulted, it was a challenging year, and many challenges will continue as 2021 goes on.