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9 Partner Ecosystem Trends to Watch in 2022

The partnership landscape is changing, with co-innovation picking up steam, partner category lines blurring, and brand new roles being created. We’re optimistic this will be a year of growth for partner relationships. Read on for predictions of what’s to come in the new year.

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Transitioning from Traditional Partner Management to Ecosystem Orchestration

To manage increasingly complex, multi-partner relationships, there is a new need for solution orchestration. In this scenario, a single ecosystem orchestrator will take the baton to strategically lead multi-partner technical solutions, recruitment and management of appropriate partners, and solution implementation, including business and monetary management.

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Data Security in Partner Ecosystem Management: To Collaborate, Trust is Essential

To work together effectively, companies must have mutual visibility. When selling and marketing is involved, prospective and existing customer data comes into play. Comparing and combining this data helps paint a holistic picture of a company’s customer base, identify valuable patterns, and highlight opportunities for optimization and innovation.

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Forrester’s Report Finds Ecosystem Management to be an Influential New Segment

The concept of ecosystem management is picking up traction, as evidenced by Forrester Research’s recent report, New Tech: Ecosystem Management, Q3 2021. First recognized in Forrester’s Channel Software Technology Stack research, the term is now being more widely used.

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5 Tips to Effectively Run QBRs

Originally, a quarterly business review (QBR) was an enterprise tool used by companies to strengthen relationships with their customers. A QBR offered an opportunity to display how enterprises added value to the customer and aligned their products and services to their customer’s business goals.