13 Jan 2022 . 5 min read
Scott explains how a mentality of “collaboration over competition” led him to where he is today, establishing relationships with GSIs and helping partners grow.
Industry Insights 05 Jan 2022 . 8 min read
The partnership landscape is changing, with co-innovation picking up steam, partner category lines blurring, and brand new roles being created. We’re optimistic this will be a year of growth for partner relationships. Read on for predictions of what’s to come in the new year.
Industry Insights 24 Nov 2021 . 5 min read
To manage increasingly complex, multi-partner relationships, there is a new need for solution orchestration. In this scenario, a single ecosystem orchestrator will take the baton to strategically lead multi-partner technical solutions, recruitment and management of appropriate partners, and solution implementation, including business and monetary management.
Ecosystem Pioneers 12 Nov 2021 . 5 min read
I lead partnerships at Mux, and have been at the company for about 2.5 years, where I started in strategic sales. I have a long history in the streaming space and a combination of experience in product, user experience (UX), editorial, business development, professional services – and partnerships.
Industry Insights 04 Nov 2021 . 5 min read
To work together effectively, companies must have mutual visibility. When selling and marketing is involved, prospective and existing customer data comes into play. Comparing and combining this data helps paint a holistic picture of a company’s customer base, identify valuable patterns, and highlight opportunities for optimization and innovation.
Ecosystem Pioneers 29 Oct 2021 . 5 min read
This month’s Ecosystem Pioneer is Todd Odess, Director & Head of Partnerships at Upsolver. Todd’s experience building a wide variety of partnerships around the globe has given him a unique perspective on how to forge valuable partnerships, continuously innovate, and put all the pieces together cohesively.
Industry Insights 06 Oct 2021 . 5 min read
The concept of ecosystem management is picking up traction, as evidenced by Forrester Research’s recent report, New Tech: Ecosystem Management, Q3 2021. First recognized in Forrester’s Channel Software Technology Stack research, the term is now being more widely used.
Industry Insights 05 Oct 2021 . 5 min read
Originally, a quarterly business review (QBR) was an enterprise tool used by companies to strengthen relationships with their customers. A QBR offered an opportunity to display how enterprises added value to the customer and aligned their products and services to their customer’s business goals.
Company News 22 Sep 2021 . 5 min read
These days it feels like I am running at 500 miles an hour 24 hours a day. Between my myriad activities related to meeting with customers, working with the team to build splendid features, and promoting the Pronto brand, I rarely have time to take stock of everything that we have done.
Ecosystem Pioneers 09 Sep 2021 . 5 min read
Leading BetterCloud’s partnership strategy is Emily Catalado, VP of Alliances. We had the pleasure of interviewing Emily Cataldo about her experience, best practices, and challenges as an Ecosystem Pioneer. BetterCloud is the leading SaaS Management Platform (SMP) that enables IT professionals to discover, manage, and secure their cloud applications in a best-of-breed world.