Industry Events
Build a 100% Channel Sales Program in SaaS
October 13, 2022
10:00 am
11:00 am
On Demand
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SafeGuard Cyber

Imagine every sale going through a partner. It’s not too good to be true if you set the right expectations upfront and follow through on them.

Join Swaroop Kolli, CEO & Founder of Pronto, as he interviews John McCabe, VP of Worldwide Channels & Alliances at SafeGuard Cyber in CSA's webinar on October 13. John will explain how he has scaled channel partner programs to influence 100% of sales, ultimately increasing pipeline by 200% and cutting sales cycles in half. He and Swaroop will share advice for strategizing, getting support, and producing results with limited resources.

They’ll discuss topics like:

  • The most important steps you should take to reach 100% indirect sales
  • What to expect and look out for along the way
  • The 3 biggest ways that an entirely channel approach benefits sales
  • How to get sales teams and senior executives to understand and value partnerships

This event was hosted by Cloud Software Association. The full recording is available to watch for free here.

John McCabe
VP, WW Channel Sales
SafeGuard Cyber
The Host
Swaroop Kolli
Founder, CEO, and Board Member

Unlock the revenue potential of every partnership

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