Lessons from Leaders
Making the Case for Partnership Resources in 2022
January 13, 2022
10:00 am
11:00 am
On Demand
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As the new year begins, planning and budgeting is top of mind, especially for sales and partnerships teams. But providing the right data and rationale to secure funding for partner activities is difficult, and without sufficient resources, it’s hard to grow a thriving partner ecosystem.

Watch our on demand session featuring Jay McBain, former Principal Analyst at Forrester, and Swaroop Kolli, CEO & Founder of Pronto. Jay will reveal the findings of his latest research, and both speakers will share their predictions for how partnerships will change in 2022.

The webinar will explore the following questions:

  • What progress was made to show that partners can generate predictable revenue in 2021, and what roadblocks remain?
  • How can partnership executives make the case for their budget?
  • What trends will shape partner ecosystems in 2022?
  • What areas should teams focus on this year to maximize ecosystem growth and profitability?
Jay McBain
Former Principal Analyst
The Host
Swaroop Kolli
Founder, CEO, and Board Member

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