Lessons from Leaders
Demystifying Ecosystems: What CROs Need to Know for Revenue Growth
June 2, 2022
10:00 am
11:00 am
On Demand
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71% of business leaders believe ecosystems are very important to their company’s current success, according to EY. But what exactly are ecosystems and how can you use them to serve your customers and accelerate sales? As Chief Revenue Officer (CRO), properly enabling thriving partnerships means more opportunities, increased win rates, bigger deals, and deeper solution offerings that deliver value to customers.

How you build and optimize your ecosystem for revenue growth isn’t always clear. What is clear is that partnerships are increasingly critical for entering new markets and closing deals, with Forrester noting that 75% of the world’s commerce is sold through partners.

Watch Pronto and PartnerReady‘s virtual session to get the clarity you need. You’ll hear from senior sales executives from Nayya and Betterment, who will share their own experiences using partnerships as an untapped route to market. No sales pitches – just an unbiased view of what every CRO should know.

We'll cover:

  • What is an ecosystem and how is the CRO role changing in the new Ecosystem Era?
  • How can CROs and BD leaders design an ecosystem that helps them penetrate their Ideal Customer Profile (ICP) while expanding beyond it?
  • What are the best practices to follow and common strategic mistakes to avoid when leveraging ecosystems for new revenue growth?

Short on time? Don't miss the playbook we compiled from the key takeaways from this event.

Bryan Caplin
Brad Kime
Head of Revenue
The Host
Avanish Sahai
Platform/Ecosystems Advisor and Investor

Unlock the revenue potential of every partnership

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