Lessons from Leaders
Today’s Referral Partner Playbook: 8 Things to Keep in Mind
July 13, 2022
12:00 pm
1:00 pm
On Demand
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Referral partnerships are one of the most time- and cost-effective growth channels. And they yield long-term results: referred customers have a 16% higher lifetime value. How do you capitalize on this and make your program thrive? As ecosystems evolve, incentivizing customers is just one part of the strategy – there’s a lot more to consider.

Watch our virtual session to learn from Patrisa Philips, Referral Partner Director at Cloudbeds. With 35+ years of experience leading global partnerships at IBM and now building a valuable partner program in her current role, Pat shares her 8 best pieces of advice for optimizing channel partnerships.

Don’t miss this opportunity to discover where referral partnerships can take you with the right strategy in place.

We'll cover:

  • How referral partnerships have evolved and where they’re heading, so you know how to prepare
  • Where to look for and how to identify the best referral partners for your program
  • How to personalize incentives by partner persona to better serve their needs and boost motivation to sell
Patrisa Philips
Referral Partner Director
The Host

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