Organizations need a solid partner ecosystem strategy to scale, enter new markets, grow revenue, and deliver exponential customer value. But traditional partner management isn't enough, and companies are turning to ecosystem orchestration for a more holistic, collaborative, and adaptable approach to managing partnerships.

But what is ecosystem orchestration, and why is it important?

Watch our session with Avanish Sahai, who has led partnerships at Salesforce, ServiceNow, and Google Cloud. He and Pronto CEO Swaroop Kolli candidly discuss the importance and benefits of ecosystem orchestration.

You'll learn about:

• What is ecosystem orchestration, and how is it different from traditional partner management?
• What is driving the evolution of traditional partner management?
• What should organizations consider before moving to the world of ecosystem orchestration?
• What are the benefits of ecosystem orchestration?