In 2021, it became clear that companies needed to start rethinking how they managed partnerships. When Red Hat's partner landscape started moving away from traditional partner models, they revolutionized their strategy with a holistic partner ecosystem approach.
In doing so, Red Hat and its partners transformed their collaboration and engagement strategies, accessed a broader set of customers, and shared resources that magnified and scaled engagements.
To hear the full story, watch our session featuring Red Hat’s Jeff Clawson and Jeff Itscovitch, along with Pronto's CEO Swaroop Kolli. Don't miss their takeaways for companies in similar situations.
You'll learn about:
- Red Hat’s partner ecosystem constituents and GTM approaches
- Investments and commitments from Red Hat to support and bolster partners ecosystem
- Benefits of adopting an ecosystem management approach, both to vendors and partners