A Guide to Ecosystem Management
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To differentiate and expand their offerings in today’s competitive market, companies are quickly moving beyond traditional reseller relationships and establishing a wider range of partnerships. Taking a collaborative approach where partners can co-innovate, co-market, and co-sell easily has become essential.

A multi-part eBook series, A Guide to Ecosystem Management delves into fundamental concepts, examples, advice, and expert perspectives on managing future-proof, revenue-generating partner ecosystems. Part I explores what is happening and why, the key personas, and the rise of coopetition.

Download A Guide to Ecosystem Management: Part I to learn more about:

  • The new partner ecosystem playbook, and how to win in an increasingly complex environment
  • Why coopetition matters and how companies are successfully harnessing it to reduce time to market and increase revenue
  • Strategies for using partnerships to deliver exceptional customer experience at scale
  • Research and predictions about the impact of ecosystems on business metrics

Unlock the revenue potential of every partnership

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156 reviews
156 reviews