To differentiate and expand their offerings in today’s competitive market, companies are quickly moving beyond traditional reseller relationships and establishing a wider range of partnerships. Taking a collaborative approach where partners can co-innovate, co-market, and co-sell easily has become essential.

A multi-part eBook series, A Guide to Ecosystem Management delves into fundamental concepts, examples, advice, and expert perspectives on managing future-proof, revenue-generating partner ecosystems. Part I explores what is happening and why, the key personas, and the rise of coopetition.

Download A Guide to Ecosystem Management: Part I to learn more about:

• The new partner ecosystem playbook, and how to win in an increasingly complex environment
• Why coopetition matters and how companies are successfully harnessing it to reduce time to market and increase revenue
• Strategies for using partnerships to deliver exceptional customer experience at scale
• Research and predictions about the impact of ecosystems on business metrics