To differentiate and expand their offerings in today’s competitive market, companies are quickly moving beyond traditional reseller relationships and establishing a wider range of partnerships. Taking a collaborative approach where partners can co-innovate, co-market, and co-sell easily has become essential.
A multi-part eBook series, A Guide to Ecosystem Management delves into fundamental concepts, examples, advice, and expert perspectives on managing future-proof, revenue-generating partner ecosystems. Part I explores what is happening and why, the key personas, and the rise of coopetition.
Download A Guide to Ecosystem Management: Part I to learn more about:
- The new partner ecosystem playbook, and how to win in an increasingly complex environment
- Why coopetition matters and how companies are successfully harnessing it to reduce time to market and increase revenue
- Strategies for using partnerships to deliver exceptional customer experience at scale
- Research and predictions about the impact of ecosystems on business metrics