Managing business partnerships is undoubtedly easier with the right tools. But when it comes to deciding which solution to invest in, there are a few key factors to consider, including the type of partners you work with.
Partner Relationship Management (PRM) tools have been on the market for a number of years, known for their ability to enable channel sales through optimization and automation. However, companies that are developing strategic alliances or technology partnerships will likely need a different platform that supports broader collaboration capabilities.
Download our complimentary white paper, The Benefits and Drawbacks of PRM Tools in Today’s Partner Ecosystems, to find out more.
You’ll learn about:
- The best use cases for PRMs and what their limitations are
- The future of the partner universe and the biggest challenges that partnerships professionals will face
- What to look for when evaluating partner or ecosystem management solutions