Lessons from Leaders
How to Align Partner and Sales Teams by Demonstrating Value
December 8, 2021
11:00 am
12:00 pm
On Demand
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Even as partnerships provide a critical growth channel for organizations, bridging the gap between internal sales and partnerships teams remains a challenge. Confluent has fostered a close-knit community by recognizing how partners’ influence can close sales, in turn generating even greater value and customer satisfaction.

Tune into our session with Mujahid (MJ) Khan, ISV Alliances Director at Confluent, to get practical advice for building a long-term, collaborative relationships between teams that ultimately have the same goal.

You'll learn about:

  • What works and what doesn’t when aligning partnership and sales teams?
  • How can you educate and incentivize sales representatives to sell partners’ products or joint solutions?
  • How do you show the value that partners are creating?
  • Why and how do aligned teams drive better results?

Bonus: Download our cheat sheet with the top 5 ways to align teams.

Mujahid (MJ) Khan
ISV Alliances Director
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