Managing business partnerships is undoubtedly easier with the right tools. But when it comes to deciding which solution to invest in, there are a few key factors to consider, including the type of partners you work with.

To differentiate and expand their offerings to better serve and attract customers in today’s competitive market, organizations are quickly moving beyond traditional reseller relationships and establishing a wider range of partnerships. Taking a collaborative approach where partners can co-innovate, co-market, and co-sell easily is essential.

Investing and C-suite leadership are often difficult roles to enter because the skills, requirements, and backgrounds required for success are not always evident. While there are many paths to get there, one discipline offers a unique opportunity to prepare for both roles: business development (BD).