Partnerships and Sales teams share the same mission of bringing in predictable, measurable revenue, but too often they aren't in sync. As a Partnerships or BD professional, how can you collaborate more effectively with direct sales organizations, whether that's on pipeline data, deals, or goal setting?

Partnering with the right organizations can make or break your business. As you consider new partners, what should you be asking upfront so you know whether to move forward? How do you know which companies to partner with and exactly how well they align with your business goals?