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Demystifying Ecosystems: What CROs Need to Know for Revenue Growth

71% of business leaders believe ecosystems are very important to their company’s current success, according to EY. But what exactly are ecosystems and how can you use them to serve your customers and accelerate sales? As Chief Revenue Officer (CRO), properly enabling thriving partnerships means more opportunities, increased win rates, bigger deals, and deeper solution offerings that deliver value to customers.

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How to Identify, Establish, and Scale Successful Systems Integrator Partnerships

Partnering with global systems integrators (GSIs) can seem daunting. Your organizations operate and sell differently, and you’ll need to dedicate various resources. But with the right expectations and processes in place, it’s easier to build and scale a mutually beneficial partnership that unlocks valuable opportunities and leverages your unique strengths.

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Making the Case for Partnership Resources in 2022

As the new year begins, planning and budgeting is top of mind, especially for sales and partnerships teams. But providing the right data and rationale to secure funding for partner activities is difficult, and without sufficient resources, it’s hard to grow a thriving partner ecosystem.

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How to Align Partner and Sales Teams by Demonstrating Value

Even as partnerships provide a critical growth channel for organizations, bridging the gap between internal sales and partnerships teams remains a challenge. Confluent has fostered a close-knit community by recognizing how partners’ influence can close sales, in turn generating even greater value and customer satisfaction.

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Building a 'Developer First' Partner Ecosystem

As video has become an increasingly important medium to connect, educate, and entertain, Mux is creating the best video streaming platform for developers. Mux has built a developer-first partner ecosystem to enable developers to create innovative video experiences without worrying about the complexity and nuances of creating flawless videos.

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Developing A Solid Partner Ecosystem to Support Working Families

A strong network of support is often the key to success for both organizations and their employees. For Cleo, the leading family benefits platform supporting working families, delivering personalized care at scale necessitated building a partner strategy that aligned with their mission.

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Transitioning from Traditional Partner Management to Ecosystem Orchestration

Organizations understand that they need a solid partner ecosystem strategy to scale, enter new markets, grow revenue and deliver exponential customer value.

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Success Targets for Your Technology Partner Ecosystem

Organizations of all sizes are recognizing the value of building, managing, and scaling a thriving technology partner ecosystem.

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Unleash the Power of Partnerships in Open-Source with an Ecosystem Management Approach

If the past year has taught us anything, it’s that companies need to start rethinking their approach to partner management.

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Building technology partnerships at scale with an Ecosystem Management Approach

APIs have revolutionized the technology industry by enabling companies to solve customer problems using in-house solutions or technology partners.